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Coding CSS HTML JavaScript Techniques Design Web Design Typography Inspiration Business Graphics Photoshop Illustrator Wallpapers Freebies UX Design Usability User Experience UI Design E-Commerce WordPress Essentials Techniques Plugins Themes Community Opinions Discussions Workflow Creativity Improve Your E-Commerce Design With Brilliant Product Photos By Peter Crawfurd August 24th, 2010 E-Commerce, Web Design 42 Comments Advertisement Product photography could well be the single most important design aspect of any e-commerce website.

Without the ability to touch, hold, smell, taste or otherwise handle the products they are interested in, potential customers have only images to interact with. While any product can look great in a photo (sometimes deceptively so), keep in mind that your images should match your websites overall aesthetic and your companys image.

Lets start with a few great examples of how online retailers have incorporated high-quality product photos onto their websites. In this article, we will focus on images of actual items, rather than models, events or landscapes. Examples Of Beautiful Product Photography Uncrate Uncrate is probably the best-looking mens shopping blog, and a lot of the credit goes to the product photos in its posts. One of the criteria for its blog posts seems to be for product photos to be incredibly well shot.

This is a great place to get inspired for your own product photography project.

Ties.com Ties.com has years of experience with dress-tie photography and has improved the quality of its photos over the years. Now it uses a lightbox effect to offer close-ups of its ties. The layout of the website is similar to that of Amazon.

As with any website of this nature, super-clear photos are essential to compensate for the customers inability to feel the ties. Made.com Turning to furniture, UK website Made.com does a great job of showing its products from multiple angles and perspectives without cluttering the website or making the images feel redundant. Its lamps, for example, can be viewed up close or at a distance within the same frame, while its tables and desks can be viewed from both eye level and low angles. Again, the selective use of color throughout the website directs attention to the products themselves, while giving the overall design a sleek minimalist feel.

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From: (boys dress shirts) http://www.smashingmagazine.com/2010/08/24/improve-your-e-commerce-design-with-brilliant-product-photos/

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